HUAWEI. Как маленькая китайская компания завоевала международный рынок

Vinsent Di͡ukre - prezident Instituta HUB. Byl konsulʹtantom frant͡suzskogo pravitelʹstva po t͡sifrovym tekhnologii͡am i prepodavatelem biznes-shkoly HEC. On delitsi͡a svoimi analiticheskimi razrabotkami s shirokim krugom SMI i reguli͡arno vystupaet na mezhdunarodnykh konferent͡sii͡akh i biznes-seminarakh.V 2018 godu Huawei vytesnili Apple so 2-go mesta v mire po prodazham smartfonov*.Kak tak vyshlo? Pochemu kogda-to nebolʹshai͡a kitaĭskai͡a kompanii͡a za tri desi͡atiletii͡a smogla zavoevatʹ i podchinitʹ sebe mirovoĭ rynok i sovershitʹ t͡sifrovui͡u revoli͡ut͡sii͡u?Interesnye fakty:• V nastoi͡ashchee vremi͡a Huawei - edinstvennai͡a v mire krupnai͡a kompanii͡a, kotorai͡a prakticheski polnostʹi͡u prinadlezhit svoim sotrudnikam (tolʹko 1,14% prinadlezhat osnovateli͡u).• Imenno razrabotki Huawei vnesli samyĭ bolʹshoĭ vklad v razvitie 4G i 5G: kompanii͡a vladeet 20% i 15% mirovykh patentov sootvetstvenno.• Po sostoi͡anii͡u na 2019 god u brenda bolee 188 000 sotrudnikov po vsemu miru.• Produkt͡sii͡a Huawei predstavlena v 170 stranakh, a sama kompanii͡a zanimaet 68-e mesto v mirovom reĭtinge brendov.Ėta kniga - istochnik vdokhnovenii͡a dli͡a vsekh kompaniĭ i predprinimateleĭ. Vy uznaete, kto stoit za stremitelʹnym rostom Huawei, kakie faktory priveli k ee uspekhu i v chem rukovoditeli vidi͡at svoi͡u missii͡u.*informat͡sii͡a iz knigi

Vincent Ducret is the president of the HUB Institute. He was a consultant to the French government on digital technologies and a lecturer at the HEC business School. He shares his analytical developments with a wide range of media and regularly speaks at international conferences and business seminars.In 2018, Huawei ousted Apple from the 2nd place in the world in smartphone sales*.How did it happen? Why was once a small Chinese company able to conquer and subjugate the global market and make a digital revolution in three decades?Interesting facts:• Currently, Huawei is the only large company in the world that is almost entirely owned by its employees (only 1.14% belong to the founder).• It was Huawei's developments that made the biggest contribution to the development of 4G and 5G: the company owns 20% and 15% of global patents, respectively.• As of 2019, the brand has more than 188,000 employees worldwide.• Huawei products are represented in 170 countries, and the company itself ranks 68th in the global brand ranking.This book is a source of inspiration for all companies and entrepreneurs. You will find out who is behind Huawei's rapid growth, what factors led to its success and what executives see as their mission.*information from the book