Мыслить нестандартно. Практичная книга о том, как маленькие изменения в привычках приводят к большим прорывам и открытиям

Kak chasto vy slyshite frazy: "dumaĭ golovoĭ", "vkli͡uchi golovu"? A chto nuzhno dli͡a togo, chtoby ee "vkli͡uchitʹ" i k tomu zhe myslitʹ nestandartno? Ėnni Merfi Pol, opirai͡asʹ na noveĭshie issledovanii͡a i otkrytii͡a neĭrobiologov, kognitivistov i psikhologov, rasskazyvaet, kak obstanovka, oshchushchenii͡a i dvizhenii͡a nashego tela, li͡udi, s kotorymi my obshchaemsi͡a, vlii͡ai͡ut na myslitelʹnye prot͡sessy i sposobstvui͡ut intellektualʹnym i tvorcheskim proryvam. Vy nauchitesʹ ėffektivnee kont͡sentrirovatʹsi͡a, legche ponimatʹ abstraktnye kont͡sept͡sii, bystree obrabatyvatʹ i zapominatʹ slozhnui͡u informat͡sii͡u, generirovatʹ kreativnye idei.IZ ĖTOĬ KNIGI VY UZNAETE, KAK:- nachatʹ myslitʹ nestandartno vo vremi͡a progulki;- pravilʹno organizovatʹ rabochee prostranstvo, chtoby uluchshitʹ kont͡sentrat͡sii͡u i povysitʹ ėffektivnostʹ;- aktivirovatʹ rabotu mozga s pomoshchʹi͡u zarisovok.A EShchE KAK:- rezhisseru studii Pixar Brėdu Berdu udaetsi͡a sozdavatʹ klassiku sovremennogo kino, takui͡u kak "Ratatuĭ" i "Supersemeĭka";- khudozhnik Dzhekson Pollok proizvel revoli͡ut͡sii͡u v zhivopisi, obmeni͡av svoi͡u kvartiru v ozhivlennom t͡sentre Mankhėttena na fermerskiĭ dom;- progulka po italʹi͡anskomu monastyri͡u XIII veka vdokhnovila virusologa Dzhonasa Solka na intellektualʹnyĭ proryv v rabote nad vakt͡sinoĭ ot poliomielita.Ob avtoreĖnni Merfi Pol - amerikanskai͡a nauchnai͡a pisatelʹnit͡sa i zhurnalist, lektor Ĭelʹskogo universiteta; bolee dvadt͡sati let osveshchaet otkrytii͡a v oblasti psikhologii i kognitivnykh nauk. Ee raboty publikovalisʹ v New York Times, Scientific American i The Best American Science Writing, a vystuplenie na platforme TED posmotreli bolee 3 millionov chelovek.

How often do you hear the phrases: "think with your head", "turn on your head"? And what does it take to "turn it on" and also think outside the box? Annie Murphy Paul, drawing on the latest research and discoveries from neuroscientists, cognitive scientists, and psychologists, explains how the environment, sensations, and movements of our bodies, as well as the people we communicate with, influence our thought processes and contribute to intellectual and creative breakthroughs. You will learn to concentrate more effectively, understand abstract concepts easier, process and memorize complex information faster, and generate creative ideas.IN THIS BOOK, YOU WILL LEARN HOW TO:- start thinking outside the box while walking;- properly organize your workspace to improve concentration and increase efficiency.;- activate the brain with the help of sketches.AND HOW ELSE:- Pixar director Brad Bird manages to create classics of modern cinema such as Ratatouille and The Incredibles;- artist Jackson Pollock revolutionized painting by exchanging his apartment in the bustling center of Manhattan for a farmhouse;- a walk through a 13th-century Italian monastery inspired virologist Jonas Salk to make an intellectual breakthrough in his work on the polio vaccine.About the author Danny Murphy Paul is an American science writer and journalist, lecturer at Yale University; for more than twenty years she has been covering discoveries in the field of psychology and cognitive sciences. Her work has been published in The New York Times, Scientific American, and The Best American Science Writing, and her TED talk has been viewed by more than 3 million people.