Стадный инстинкт в мирное время и на войне

Uilfred Trotter (1872-1939) - talantlivyĭ angliĭskiĭ khirurg i vydai͡ushchiĭsi͡a sot͡siolog. Razvivai͡a idei Gi͡ustava Lebona, izlozhennye v ego znamenitoĭ knige "Psikhologii͡a narodov i mass", on sovershil nastoi͡ashchiĭ proryv v izuchenii gruppovogo povedenii͡a cheloveka i sposobov upravlenii͡a tolpoĭ, kotorye v nashi dni aktivno ispolʹzui͡ut polittekhnologi i marketologi. Kniga Uilfreda Trottera o "stadnom instinkte" byla opublikovana prakticheski srazu posle okonchanii͡a Pervoĭ mirovoĭ voĭny. Nabli͡udai͡a, kak pravitelʹstva voi͡ui͡ushchikh stran pribegali k razlichnym formam propagandy i ubezhdenii͡a v popytke pobuditʹ "massovogo cheloveka" podderzhatʹ voennye deĭstvii͡a, Trotter vyvel teorii͡u o prisushchem cheloveku stadnom instinkte, sledovanie kotoromu zachastui͡u protivorechit trem bazovym instinktam: vyzhivanii͡a, pitanii͡a i prodolzhenii͡a roda. Trotter zainteresovalsi͡a fenomenom i popytalsi͡a razobratʹsi͡a v mekhanizmakh psikhiki, ponuzhdai͡ushchikh cheloveka podchini͡atʹsi͡a lideru i mnenii͡u bolʹshinstva vopreki sobstvennym interesam. . Znakovai͡a rabota Uilfreda Trottera, napisannai͡a na styke sot͡siologii, psikhologii i sot͡sialʹnoĭ istorii: avtor issleduet, pochemu chelovek vopreki lichnym interesam podchini͡aetsi͡a mnenii͡u bolʹshinstva i sleduet za liderom. - Uilfred Trotter (1872-1939) - angliĭskiĭ khirurg i sot͡siolog, razvivshiĭ idei Gi͡ustava Lebona o psikhologii mass. - V osnove knigi - nabli͡udenii͡a za povedeniem obshchestva v gody Pervoĭ mirovoĭ voĭny i analiz mekhanizmov vlii͡anii͡a, s pomoshchʹi͡u kotorykh gosudarstvennai͡a propaganda formiruet obshchestvennoe mnenie v mirnoe vremi͡a i v period voennykh deĭstviĭ. - Trotter pokazyvaet, kak stadnyĭ instinkt vstupaet v konflikt s bazovymi potrebnosti͡ami cheloveka (vyzhivanie, pitanie, prodolzhenie roda), i raskryvaet logiku gruppovogo povedenii͡a, aktualʹnui͡u i dli͡a sovremennykh politicheskikh i marketingovykh tekhnologiĭ. - Rabota okazala zametnoe vlii͡anie na razvitie predstavleniĭ o formirovanii obshchestvennogo mnenii͡a: na nee neodnokratno ssylalsi͡a Ėdvard Berneĭs, schitai͡ushchiĭsi͡a "ott͡som piara", v svoeĭ knige "Propaganda" i drugie vidnye sot͡siologi i politologi. . - Izdanie v serii "Ėkskli͡uzivnai͡a klassika (Luchshee)": udobnyĭ format, kachestvennyĭ pereplet, lenta-li͡asse, uznavaemoe oformlenie.

Wilfred Trotter (1872-1939) was a talented English surgeon and an outstanding sociologist. Developing the ideas of Gustave Le Bon, outlined in his famous book The Psychology of Peoples and Masses, he made a real breakthrough in the study of human group behavior and crowd management methods, which are actively used by political technologists and marketers these days. Wilfred Trotter's book on the "herd instinct" was published almost immediately after the end of the First World War. Observing how the governments of warring countries resorted to various forms of propaganda and persuasion in an attempt to encourage the "mass man" to support military action, Trotter developed a theory about the herd instinct inherent in humans, which often contradicts three basic instincts: survival, nutrition and procreation. Trotter became interested in the phenomenon and tried to understand the mechanisms of the psyche that compel a person to obey the leader and the opinion of the majority against their own interests. . Wilfred Trotter's landmark work, written at the intersection of sociology, psychology and social history: the author explores why a person, contrary to personal interests, obeys the opinion of the majority and follows the leader. Wilfred Trotter (1872-1939) was an English surgeon and sociologist who developed Gustave Le Bon's ideas on mass psychology. – The book is based on observations of the behavior of society during the First World War and an analysis of the mechanisms of influence by which state propaganda shapes public opinion in peacetime and during the period of hostilities. – Trotter shows how the herd instinct comes into conflict with basic human needs (survival, nutrition, procreation), and reveals the logic of group behavior, relevant to modern political and marketing technologies. – The work had a significant impact on the development of ideas about the formation of public opinion: it was repeatedly referred to by Edward Bernays, considered the "father of PR", in his book "Propaganda" and other prominent sociologists and political scientists. . – The edition in the series "Exclusive classics (The Best)": convenient format, high-quality binding, ribbon lasse, recognizable design.