The book comprehensively explores the methods and forms of manipulation of public consciousness, with the aim of "zombification", human robotization. The author believes that already at present, the activity of manipulating public consciousness has "changed the face of the world and affected almost every inhabitant of the planet," especially the reader and the viewer. Taking a position of rejection of technologies of this kind, the author argues that it is through the attitude to the manipulation of consciousness (whether it is legal and whether it has moral justifications) that the civilizational and cultural choice of the new Russia will be determined: "this is not the choice of the president, the party, or even the political system. It's about choosing a lifestyle