Новый год. От истории елочных игрушек до традиций разных стран (тиснение фольгой, пантон цветом)

Pochemu kogda-to za nari͡azhennoĭ elkoĭ otpravli͡alisʹ v kofeĭni͡u, otkuda na nashem stole poi͡avilisʹ olivʹe, mandariny i shampanskoe i kak Novyĭ god perezhil revoli͡ut͡sii, zaprety i smenu ėpokh?My povtori͡aem znakomye prazdnichnye ritualy iz goda v god, redko zadumyvai͡asʹ, kakai͡a udivitelʹnai͡a istorii͡a stoit za kazhdym iz nikh. Ėta kniga provedet vas skvozʹ neskolʹko stoletiĭ prazdnovanii͡a Novogo goda - ot pervykh popytok Petra I priuchitʹ Rossii͡u k ukrashennym eli͡am i rozhdestvenskikh balov v dvori͡anskikh domakh do sovetskikh utrennikov, stekli͡annoĭ kukuruzy na elkakh i posidelok u golubykh ėkranov.Vy uznaete, pochemu novogodni͡ai͡a elka prizhilasʹ v Rossii tolʹko so vtoroĭ popytki, chto podavali k prazdnichnomu stolu nashi predki, kak meni͡alisʹ elochnye igrushki, chem pakh Novyĭ god na Russkom Severe i pochemu privychnyĭ nam prazdnik stal imenno takim, kakim my ego znaem segodni͡a. A posle otpravitesʹ v novogodnee puteshestvie po miru: ot Evropy do Azii i Novogo Sveta, chtoby uvidetʹ, kakie neobychnye tradit͡sii sushchestvui͡ut v raznykh stranakh i chto obʺedini͡aet li͡udeĭ v ėtu osobennui͡u nochʹ.Ėta istorii͡a dli͡a dolgikh zimnikh vecherov i semeĭnogo chtenii͡a, posle kotoroĭ privychnye novogodnie khlopoty, ot ukrashenii͡a elki do prazdnichnogo zastolʹi͡a, napolni͡ai͡utsi͡a novym smyslom i stanovi͡atsi͡a eshche blizhe i dorozhe nashemu serdt͡su.

Why did we go to a coffee shop for a decorated Christmas tree, where oliviers, tangerines and champagne appeared on our table, and how did the New Year survive revolutions, prohibitions and a change of epochs?We repeat familiar holiday rituals from year to year, rarely thinking about the amazing story behind each of them. This book will take you through several centuries of New Year's celebrations — from Peter the Great's first attempts to teach Russia to decorated fir trees and Christmas balls in noble houses to Soviet matinees, glass corn on Christmas trees and gatherings around blue screens.You will learn why the New Year tree took root in Russia only on the second attempt, what our ancestors served at the festive table, how Christmas toys changed, what the New Year smelled like in the Russian North, and why the holiday we are familiar with has become exactly as we know it today. After that, you will embark on a New Year's journey around the world: from Europe to Asia and the New World to see what unusual traditions exist in different countries and what unites people on this special night.This story is for long winter evenings and family reading, after which the usual New Year's chores, from decorating the Christmas tree to a festive feast, are filled with new meaning and become even closer and dearer to our hearts.