Konstantin Inozemtsev, a popular writer in the past, is going into circulation. Debts are piling up, a novel is not being written, double standards are infuriating, and even the love of his life is getting married — but not to him. Suddenly, he gets a chance to relaunch a magazine that is on the verge of closure due to the departure of Western publishers. The magazine's staff is against his appointment, but Kostya doesn't care. He is used to living by his own rules and intends to prove to himself, the world and his beloved that he is still worth something.