Стадный инстинкт в мирное время и на войне

Uylfred Trotter (1872–1939) – talantlyvyy anglyyskyy khyrurg y vydayushchyysya sotsyolog. Razvyvaya ydey Gyustava Lebona, yzlozhennye v ego znamenytoy knyge "Psykhologyya narodov y mass", on sovershyl nastoyashchyy proryv v yzuchenyy gruppovogo povedenyya cheloveka y sposobov upravlenyya tolpoy, kotorye v nashy dny aktyvno yspolzuyut polyttekhnology y marketology. Knyga Uylfreda Trottera o "stadnom ynstynkte" byla opublykovana praktychesky srazu posle okonchanyya Pervoy myrovoy voyny. Nablyudaya, kak pravytelstva voyuyushchykh stran prybegaly k razlychnym formam propagandy y ubezhdenyya v popytke pobudyt "massovogo cheloveka" podderzhat voennye deystvyya, Trotter vyvel teoryyu o prysushchem cheloveku stadnom ynstynkte, sledovanye kotoromu zachastuyu protyvorechyt trem bazovym ynstynktam: vyzhyvanyya, pytanyya y prodolzhenyya roda. Trotter zaynteresovalsya fenomenom y popytalsya razobratsya v mekhanyzmakh psykhyky, ponuzhdayushchykh cheloveka podchynyatsya lyderu y mnenyyu bolshynstva vopreky sobstvennym ynteresam. . Znakovaya rabota Uylfreda Trottera, napysannaya na styke sotsyologyy, psykhologyy y sotsyalnoy ystoryy: avtor yssleduet, pochemu chelovek vopreky lychnym ynteresam podchynyaetsya mnenyyu bolshynstva y sleduet za lyderom. – Uylfred Trotter (1872–1939) — anglyyskyy khyrurg y sotsyolog, razvyvshyy ydey Gyustava Lebona o psykhologyy mass. – V osnove knygy — nablyudenyya za povedenyem obshchestva v gody Pervoy myrovoy voyny y analyz mekhanyzmov vlyyanyya, s pomoshchyu kotorykh gosudarstvennaya propaganda formyruet obshchestvennoe mnenye v myrnoe vremya y v peryod voennykh deystvyy. – Trotter pokazyvaet, kak stadnyy ynstynkt vstupaet v konflykt s bazovymy potrebnostyamy cheloveka (vyzhyvanye, pytanye, prodolzhenye roda), y raskryvaet logyku gruppovogo povedenyya, aktualnuyu y dlya sovremennykh polytycheskykh y marketyngovykh tekhnologyy. – Rabota okazala zametnoe vlyyanye na razvytye predstavlenyy o formyrovanyy obshchestvennogo mnenyya: na nee neodnokratno ssylalsya Edvard Berneys, schytayushchyysya «ottsom pyara», v svoey knyge «Propaganda» y drugye vydnye sotsyology y polytology. . – Yzdanye v seryy «Eksklyuzyvnaya klassyka (Luchshee)»: udobnyy format, kachestvennyy pereplet, lenta-lyasse, uznavaemoe oformlenye.

Wilfred Trotter (1872-1939) was a talented English surgeon and an outstanding sociologist. Developing the ideas of Gustave Le Bon, outlined in his famous book The Psychology of Peoples and Masses, he made a real breakthrough in the study of human group behavior and crowd management methods, which are actively used by political technologists and marketers these days. Wilfred Trotter's book on the "herd instinct" was published almost immediately after the end of the First World War. Observing how the governments of warring countries resorted to various forms of propaganda and persuasion in an attempt to encourage the "mass man" to support military action, Trotter developed a theory about the herd instinct inherent in humans, which often contradicts three basic instincts: survival, nutrition and procreation. Trotter became interested in the phenomenon and tried to understand the mechanisms of the psyche that compel a person to obey the leader and the opinion of the majority against their own interests. . Wilfred Trotter's landmark work, written at the intersection of sociology, psychology and social history: the author explores why a person, contrary to personal interests, obeys the opinion of the majority and follows the leader. Wilfred Trotter (1872-1939) was an English surgeon and sociologist who developed Gustave Le Bon's ideas on mass psychology. – The book is based on observations of the behavior of society during the First World War and an analysis of the mechanisms of influence by which state propaganda shapes public opinion in peacetime and during the period of hostilities. – Trotter shows how the herd instinct comes into conflict with basic human needs (survival, nutrition, procreation), and reveals the logic of group behavior, relevant to modern political and marketing technologies. – The work had a significant impact on the development of ideas about the formation of public opinion: it was repeatedly referred to by Edward Bernays, considered the "father of PR", in his book "Propaganda" and other prominent sociologists and political scientists. . – The edition in the series "Exclusive classics (The Best)": convenient format, high-quality binding, ribbon lasse, recognizable design.