Настільна книга бережливого підприємця. Як упроваджувати інновації за допомогою MVP та швидкого зворотного зв’язку

I͡Ak Apple, Google i Facebook staly lehendamy? Diznaĭtesi͡a formulu stvorenni͡a produktiv, shcho zavoĭovui͡utʹ rynok. Na koz͡hnu huchnu istorii͡u uspikhu na kshtalt Apple, Google chy Facebook prypadai͡e bezlich provalʹnykh proi͡ektiv, cherez i͡aki kompaniï zmusheni zhortaty dii͡alʹnistʹ. Prychyna ochevydna - bilʹshistʹ produktiv ne vidpovidai͡utʹ realʹnym potrebam klii͡entiv. Vtim isnui͡e sposib uviĭty do kola peremoz͡ht͡siv. Spyrai͡uchysʹ na prynt͡sypy Lean Startup i vlasnyĭ bahatorichnyĭ dosvid, Den Olsen proponui͡e pokrokovu modelʹ dosi͡ahnenni͡a produktovo-rynkovoï vidpovidnosti (product-market fit), i͡aka vz͡he dopomohla zapustyty uspishni produkty u takykh kompanii͡akh, i͡ak Facebook, Box, Hightail, Epocrates, Medallia ta inshykh. I͡Ak rozrobyty MVP i protestuvaty ĭoho razom iz klii͡entamy? I͡Ak vyznachyty t͡silʹovu audytorii͡u ta ïï spravz͡hni potreby? I͡Ak stvori͡uvaty t͡sinnisnu propozyt͡sii͡u, nabir funkt͡siĭ i korystuvat͡sʹkyĭ dosvid, shcho formui͡utʹ unikalʹnyĭ produkt? "Nastilʹna knyha berez͡hlyvoho pidpryi͡emt͡si͡a" - t͡se praktychnyĭ putivnyk, shcho dopomoz͡he pidpryi͡emt͡si͡am, prodakt-menedz͡heram ĭ innovatoram znyzyty ryzyky, sfokusuvatysi͡a na klii͡entakh i stvori͡uvaty produkty, i͡aki ne lyshe kupui͡utʹ, a ĭ shchyro li͡ubli͡atʹ.

How did Apple, Google, and Facebook become legends? Learn the formula for creating market-winning products. For every high-profile success story like Apple, Google or Facebook, there are many failed projects that force companies to curtail their activities. The reason is obvious — most products do not meet the real needs of customers. However, there is a way to enter the circle of winners. Based on Lean Startup principles and his own many years of experience, Dan Olsen offers a step-by-step model for achieving product-market fit, which has already helped launch successful products in companies such as Facebook, Box, Hightail, Epocrates, Medallia and others. How do I develop an MVP and test it with clients? How do I identify my target audience and their true needs? How do I create a value proposition, feature set, and user experience that form a unique product? The thrifty entrepreneur's handbook is a practical guide that will help entrepreneurs, product managers, and innovators reduce risks, focus on customers, and create products that they not only buy, but also truly love.