Психология денег: Вечные уроки богатства, жадности и счастья

Govori͡a ob umelom obrashchenii cheloveka s denʹgami, my imeem v vidu ne stolʹko ego znanii͡a, skolʹko deĭstvii͡a. A obuchitʹ li͡udeĭ (dazhe po-nastoi͡ashchemu umnykh) pravilʹnomu povedenii͡u byvaet nelegko.Denʹgi, v chastnosti investit͡sii, lichnye finansy i biznes-reshenii͡a, obychno schitai͡utsi͡a votchinoĭ matematiki, gde dannye i formuly chetko podskazyvai͡ut nam algoritm deĭstviĭ. No v realʹnom mire li͡udi prinimai͡ut finansovye reshenii͡a ne na osnovanii grafikov i tablit͡s, a v khode besed za lanchem ili v konferent͡s-zale, gde strannym obrazom peremeshivai͡utsi͡a lichnai͡a istorii͡a, vashe sobstvennoe unikalʹnoe mirovozzrenie, ėgo, marketing i samye neveroi͡atnye stimuly.V svoeĭ knige "Psikhologii͡a deneg" Morgan Khauzel delitsi͡a s vami 19 malenʹkimi istorii͡ami, v kotorykh otrazheny neobychnye vzgli͡ady li͡udeĭ na denʹgi i soderzhatsi͡a uroki, sposobstvui͡ushchie luchshemu ponimanii͡u ėtoĭ odnoĭ iz samykh vazhnykh zhiznennykh tem.

When we talk about a person's skillful handling of money, we do not mean so much his knowledge as his actions. And it can be difficult to teach people (even the really smart ones) the right behavior.Money, in particular investments, personal finance and business decisions, is usually considered the domain of mathematics, where data and formulas clearly tell us the algorithm of actions. But in the real world, people make financial decisions not based on graphs and tables, but during lunch conversations or in a conference room, where personal history, your own unique worldview, ego, marketing and the most incredible incentives are strangely mixed up.In his book The Psychology of Money, Morgan Housel shares with you 19 small stories that reflect people's unusual views on money and contain lessons that contribute to a better understanding of this one of the most important topics in life.