Дресс-коды. 700 лет модной истории в деталях

"Chtoby proizvesti pervoe vpechatlenie, dostatochno trekh sekund, i odnogo lishʹ vzgli͡ada na cheloveka dostatochno, chtoby poni͡atʹ ego proiskhozhdenie", - uveren avtor knigi istorik mody i kulʹturolog Richard Tompson Ford.<br>V ėtoĭ knige vy naĭdete otvety na mnozhestvo voprosov: pochemu v raznye periody istorii odezhda stanovilasʹ nastolʹko znachimoĭ, chto ee status regulirovalsi͡a dogovorami, pravilami i dazhe strogimi sudebnymi reshenii͡ami? Chto proiskhodilo, kogda ėti pravila vstupali v protivorechie s novymi sot͡sialʹnymi normami, kotorye provozglashali lichnye svobody? Kogda dress-kody polezny, a kogda stanovi͡atsi͡a slishkom strogimi i narushai͡ut prava cheloveka? Chto delaet vysokie kabluki legkomyslennymi i seksualʹnymi, a obuvʹ na ploskom khodu praktichnoĭ, no skuchnoĭ? Kakui͡u strategii͡u vybratʹ - sledovatʹ ustanovlennym pravilam dress-kodov ili narushatʹ ikh radi svobody samovyrazhenii͡a? Davaĭte vmeste poprobuem razobratʹsi͡a v ėtom uvlekatelʹnom, krasivom, nemnogo tainstvennom i zaputannom mire mody. Kniga budet interesna shirokomu krugu chitateleĭ, interesui͡ushchikhsi͡a istorieĭ mody, sot͡siologieĭ i kulʹturologieĭ. Kniga soderzhit mnogo krasochnykh redkikh istoricheskikh illi͡ustrat͡siĭ.

"Three seconds are enough to make a first impression, and just looking at a person is enough to understand their origin," says Richard Thompson Ford, author of the book, fashion historian and cultural critic.
In this book, you will find answers to many questions: why did clothing become so important in different periods of history that its status was regulated by contracts, rules, and even strict court decisions? What happened when these rules came into conflict with the new social norms that proclaimed personal freedoms? When are dress codes useful, and when do they become too strict and violate human rights? What makes high heels frivolous and sexy, and flat shoes practical but boring? Which strategy should I choose — to follow the established rules of dress codes or to break them for the sake of freedom of expression? Let's try to figure out this fascinating, beautiful, slightly mysterious and confusing fashion world together. The book will be of interest to a wide range of readers interested in fashion history, sociology and cultural studies. The book contains many colorful rare historical illustrations.