О телевидении

Umberto Ėko (1932-2016) - samyĭ znamenityĭ italʹi͡anskiĭ pisatelʹ nashego vremeni, avtor mirovykh bestsellerov 'Imi͡a rozy' i 'Mai͡atnik Fuko', istorik kulʹtury, spet͡sialist po semiotike, lingvist, laureat krupneĭshikh premiĭ, chʹi knigi perevedeny na sorok i͡azykov.'O televidenii' - polnyĭ sbornik stateĭ i ėsse, publikovavshikhsi͡a v periodicheskikh i knizhnykh izdanii͡akh v period s 1956 po 2015 g. i posvi͡ashchennykh televidenii͡u - ego znakovoĭ sisteme i ėstetike, formam kommunikat͡sii i ispolʹzuemym tekhnologii͡am, o 'strategii͡akh ubezhdenii͡a' i o sposobakh kriticheskoĭ zashchity ot nikh.Proslezhivai͡a putʹ televidenii͡a ot pervykh pri͡amykh ėfirov 1950-kh do realiti-shou 2010-kh, avtor razmyshli͡aet o ego roli v formirovanii kulʹturnoĭ i sot͡sialʹnoĭ sredy, o tom, kakim ono moglo by bytʹ, esli by svoi͡u moshchnui͡u ėnergii͡u obratilo na sluzhenie obshchestvu.

Umberto Eco (1932-2016) is the most famous Italian writer of our time, author of the world bestsellers The Name of the Rose and Foucault's Pendulum, cultural historian, semiotic specialist, linguist, winner of major prizes, whose books have been translated into forty languages.About Television is a complete collection of articles and essays published in periodicals and books between 1956 and 2015 and devoted to television — its iconic system and aesthetics, forms of communication and technologies used, about 'persuasion strategies' and ways to critically defend against them.Tracing the path of television from the first live broadcasts of the 1950s to reality shows of the 2010s, the author reflects on its role in shaping the cultural and social environment, what it could have been if it had turned its powerful energy to serving society.