Как управлять компанией в VUCA-мире. Tалант, Sтратегия, Rиск

Bill Maknabb - glavnyĭ ispolnitelʹnyĭ direktor i predsedatelʹ soveta direktorov The Vanguard Group, krupneĭshego investit͡sionnogo fonda SShA.Rėm Charan - sovetnik top-menedzherov krupneĭshikh kompaniĭ mira (GE, Bank of America, Verizon Communications, The Coca-Cola Company i dr.), odin iz samykh vostrebovannykh spet͡sialistov po voprosam korporativnogo upravlenii͡a.Dennis Kėri - vit͡se-predsedatelʹ pravlenii͡a Korn Ferry. Otvechaet za podbor kandidatur v sovety direktorov i na vysshie ispolnitelʹnye dolzhnosti korporativnykh klientov firmy.Kazhdyĭ denʹ biznes stalkivaetsi͡a s surovoĭ realʹnostʹi͡u - izmenchivoĭ, neopredelennoĭ, slozhnoĭ, neodnoznachnoĭ. Imenno sochetanie ėtikh faktorov kharakterizuet nashu deĭstvitelʹnostʹ kak VUCA-mir, postoi͡anno sozdai͡ushchiĭ vyzovy dli͡a predprinimateleĭ. Poėtomu investoram i vladelʹt͡sam biznesa nuzhno postoi͡anno podstraivatʹsi͡a pod novye uslovii͡a ėtogo bezumnogo mira.Bill Maknabb, Rėm Charan i Dennis Kėri vsegda byli vo glave izmeneniĭ, proiskhodi͡ashchikh v krupnykh amerikanskikh kompanii͡akh, na biznes kotorykh orientiruetsi͡a vesʹ mir. Oni utverzhdai͡ut, chto pokazatelʹ TSR (obshchai͡a dokhodnostʹ akt͡sionerov) uzhe ne sostoi͡atelen i ne pomogaet naĭti balans mezhdu dei͡atelʹnostʹi͡u v kratkosrochnoĭ i dolgosrochnoĭ perspektive. Poėtomu biznesmenam vsekh otrasleĭ stoit sosredotochitʹsi͡a na drugikh pokazateli͡akh - Talante, Strategii i Riske, tak kak imenno ėti sostavli͡ai͡ushchie i svi͡azannye s nimi deĭstvii͡a segodni͡a sozdai͡ut kompanii͡am dolgosrochnui͡u t͡sennostʹ.Ėta kniga vynosit na povestku dni͡a drugie t͡sennosti:- kak sozdatʹ i motivirovatʹ komandu liderov;- kak orientirovatʹ vedenie biznesa na dolgosrochnui͡u perspektivu i donesti ėto do rukovodstva/investorov/akt͡sionerov;- kak sozdavatʹ raznoobrazie biznes-zadach, kotorye v itoge privedut k realizat͡sii globalʹnoĭ t͡seli;- kak proschitatʹ osnovnye riski - ot kiberatak do reputat͡sionnykh poterʹ.V novykh realii͡akh lidery dolzhny nakhoditʹ novye reshenii͡a i umetʹ prognozirovatʹ ikh rezulʹtat v dolgosrochnoĭ perspektive."Ėta kniga obi͡azatelʹna k prochtenii͡u direktoram, menedzheram i vsem studentam, izuchai͡ushchim sovremennyĭ biznes XXI veka", - Mukhtar Kent, byvshiĭ predsedatelʹ i glavnyĭ ispolnitelʹnyĭ direktor The Coca-Cola Company.

Bill McNabb is the Chief executive Officer and Chairman of the Board of directors of The Vanguard Group, the largest US investment fund.Ram Charan is an advisor to top managers of the largest companies in the world (GE, Bank of America, Verizon Communications, The Coca—Cola Company, etc.), one of the most sought-after specialists in corporate governance.Dennis Carey is Vice Chairman of the Board of Korn Ferry. Responsible for the selection of candidates to the boards of directors and senior executive positions of corporate clients of the company.Every day business faces a harsh reality — changeable, uncertain, complex, ambiguous. It is the combination of these factors that characterizes our reality as a VUCA-a world that constantly creates challenges for entrepreneurs. Therefore, investors and business owners need to constantly adapt to the new conditions of this crazy world.Bill McNabb, Ram Charan and Dennis Carey have always been at the forefront of the changes taking place in large American companies, whose business the whole world is focused on. They argue that the TSR (total shareholder return) indicator is no longer viable and does not help to find a balance between short-term and long-term activities. Therefore, businessmen of all industries should focus on other indicators — Talent, Strategy and Risk, since it is these components and related actions that create long-term value for companies today.This book puts other values on the agenda:– how to create and motivate a team of leaders; – how to focus business on a long–term perspective and convey this to management/investors /shareholders; - how to create a variety of business tasks that will eventually lead to the realization of a global goal; – how to calculate the main risks — from cyber attacks to reputational losses.In the new realities, leaders must find new solutions and be able to predict their results in the long term."This book is a must—read for directors, managers and all students studying modern business of the XXI century," Mukhtar Kent, former chairman and CEO of The Coca-Cola Company.