Пропаганда

Napisannai͡a v 1928 godu na volne uspekha predydushchikh rabot avtora "Propaganda" prinesla Berneĭsu zvanie ott͡sa-osnovateli͡a tekhnologiĭ svi͡azi s obshchestvennostʹi͡u i po seĭ denʹ schitaetsi͡a odnoĭ iz fundamentalʹnykh knig po svoeĭ tematike. Opirai͡asʹ na rezulʹtaty sot͡siologicheskikh issledovaniĭ i privodi͡a mnogochislennye primery iz realʹnoĭ zhizni, Berneĭs rasskazyvaet o tom, kak proiskhodit upravlenie povedeniem mass i obʺi͡asni͡aet, pochemu propaganda tak vazhna pri li͡ubom obshchestvennom stroe, chto trebuetsi͡a dli͡a ee uspekha, kak formirui͡utsi͡a nuzhnye mnenii͡a, t͡sennosti i grazhdanskie pozit͡sii, zarozhdai͡utsi͡a novye idei v obshchestve, i kak vlii͡aet na shirokie sloi naselenii͡a aktivno mysli͡ashchee menʹshinstvo.

Written in 1928 in the wake of the success of the author's previous works, "Propaganda" earned Bernays the title of the founding father of public relations technology and is still considered one of the fundamental books on its subject. Based on the results of sociological research and citing numerous real-life examples, Bernays talks about how mass behavior is managed and explains why propaganda is so important in any social order, what is required for its success, how the right opinions, values and civic positions are formed, new ideas are born in society, and how it affects an active thinking minority affects the general population.