This book is a true socio—cultural study that goes far beyond design and creativity. A variety of examples from different eras and their in—depth analysis teaches us to decipher the visual messages that fill the modern world, and provides an opportunity to understand how color affects our perception: why can one and the same color be a symbol of power, death and fertility, and another - a symbol of cordiality, passion and rage? How do polar meanings sometimes coexist side by side? And are they really contradictory?The author of the book, Keith Ricker, is a writer, editor, and forecaster of trends and colors. He has been working in the field of media content creation, marketing and business development for 35 years. His portfolio includes projects with companies such as Pantone, WGSN, Stylus, the United States Color Association, and others. Read more…