Язык цвета. Все о его символике, психологии и истории

Ėta kniga - nastoi͡ashchee sot͡siokulʹturnoe issledovanie, vykhodi͡ashchee daleko za predely dizaĭna i tvorchestva. Raznoobrazie primerov raznykh ėpokh i ikh glubokiĭ analiz uchit rasshifrovyvatʹ vizualʹnye soobshchenii͡a, kotorymi zapolnen sovremennyĭ mir, i daet vozmozhnostʹ razobratʹsi͡a, kak t͡svet vlii͡aet na nashe vosprii͡atie: pochemu odin i tot zhe t͡svet mozhet bytʹ i simvolom vlasti, smerti i plodorodii͡a, a drugoĭ - simvolom radushii͡a, strasti i i͡arosti? Kak poroĭ poli͡arnye smysly sosedstvui͡ut ri͡adom? I tak li uzh oni protivorechivy?Avtor knigi Kit Riker - pisatelʹ, redaktor i prognozist tendent͡siĭ i t͡sveta. On uzhe 35 let rabotaet v sfere sozdanii͡a mediakontenta, marketinga i razvitii͡a biznesa. V ego portfolio - proekty s takimi kompanii͡ami, kak Pantone, WGSN, Stylus, Assot͡siat͡sieĭ t͡sveta SShA i drugimi. Chitatʹ dalʹshe…

This book is a true socio—cultural study that goes far beyond design and creativity. A variety of examples from different eras and their in—depth analysis teaches us to decipher the visual messages that fill the modern world, and provides an opportunity to understand how color affects our perception: why can one and the same color be a symbol of power, death and fertility, and another - a symbol of cordiality, passion and rage? How do polar meanings sometimes coexist side by side? And are they really contradictory?The author of the book, Keith Ricker, is a writer, editor, and forecaster of trends and colors. He has been working in the field of media content creation, marketing and business development for 35 years. His portfolio includes projects with companies such as Pantone, WGSN, Stylus, the United States Color Association, and others. Read more…