"People buy from people" is an applied book about marketing and brand creation by Yulia Kolesnik. The author has compiled 15 years of experience working with various industries, markets and business ambitions into a practical guide that will be useful not only for professionals, but also for beginners. This is a rich cocktail of rules, stories and humor, theory and practical algorithms that make complex things clear, logically connected and simply interesting. In this book, you will find many valuable tips on all stages of brand building and marketing. From developing a strategic vision and planning to applying applied tools (such as consumer research, understanding their needs, creating an offer and the features of "life after a brandbook"). This is an exciting and energetic text that will become an entry point into the topic for those who are not familiar with brand building and marketing, as well as add new facets and structure knowledge for all those who want to put them together in a complete picture. About the book Yulia Kolesnik is a brand strategist with extensive experience who knows how to turn a business into a recognizable and successful brand. Her book is a real tool for those who want to build trusting relationships with their clients. Why do some companies become loved, while others remain invisible? In a world where advertising is screaming from everywhere, the best strategy is to be yourself. Yulia Kolesnik reveals the secrets of branding through human relationships: how to build trust, what stories to tell, and what to do so that customers don't just buy, but become loyal supporters. This book is about the real challenges of small businesses: limited budgets, competition, and finding your own place in the market. You will find here not just tips, but step-by-step algorithms that can be applied today. Every section encourages action, every page forces you to rethink your approach to business. Is it possible to survive without a large advertising budget? How do I create a brand that speaks for itself? From humor to clear structures, this book guides the reader through all the stages of creating a strong business image. It's not just about marketing, but also about people: customers, partners, brand owners.