Люди купують у людей

"Li͡udy kupui͡utʹ u li͡udeĭ" - t͡se prykladna knyz͡hka pro marketynh i stvorenni͡a brendu vid I͡Uliï Kolesnyk. 15 rokiv dosvidu roboty z riznomanitnymy industrii͡amy, rynkamy ĭ biznes-ambit͡sii͡amy avtorka sklala v praktychnyĭ posibnyk, shcho bude korysnyĭ ne tilʹky dli͡a profesionaliv, a ĭ dli͡a novachkiv. T͡Se nasychenyĭ kokteĭlʹ pravyl, istoriĭ i humoru, teoriï i praktychnykh alhorytmiv, shcho robli͡atʹ skladni rechi zrozumilymy, lohichno pov"i͡azanymy ĭ prosto t͡sikavymy. U knyz͡ht͡si vy znaĭdete bahato t͡sinnykh porad shchodo vsikh etapiv pobudovy brendu ĭ marketynhu. Vid rozrobky stratehichnoho bachenni͡a ĭ planuvanni͡a do zastosuvanni͡a prykladnykh instrumentiv (takykh i͡ak doslidz͡henni͡a spoz͡hyvachiv, rozuminni͡a ïkhnikh potreb, formuvanni͡a propozyt͡siï ta osoblyvosteĭ "z͡hytti͡a pisli͡a brendbuku"). T͡Se zakhoplyvyĭ ta enerhiĭnyĭ tekst, i͡akyĭ stane tochkoi͡u vkhodu v temu dli͡a tykh, khto ne znaĭomyĭ z pobudovoi͡u brendiv i marketynhom, a takoz͡h dodastʹ novykh hraneĭ i strukturui͡e znanni͡a dli͡a vsikh tykh, khto prahne zibraty ïkh u t͡silisnu kartynu. Pro knyhu I͡Ulii͡a Kolesnyk - brend-stratehyni͡a z velycheznym dosvidom, i͡aka znai͡e, i͡ak peretvoryty biznes na vpiznavanyĭ i uspishnyĭ brend. Ïï knyha - spravz͡hniĭ instrument dli͡a tykh, khto khoche buduvaty dovirlyvi stosunky zi svoïmy klii͡entamy. Chomu dei͡aki kompaniï stai͡utʹ uli͡ublenymy, a inshi tak i zalyshai͡utʹsi͡a nepomitnymy? U sviti, de reklama krychytʹ zvidusilʹ, naĭkrashcha stratehii͡a - buty soboi͡u. I͡Ulii͡a Kolesnyk rozkryvai͡e sekrety brendynhu cherez li͡udsʹki stosunky: i͡ak buduvaty doviru, i͡aki istoriï rozpovidaty ta shcho robyty, shchob klii͡enty ne prosto kupuvaly, a stavaly viddanymy prykhylʹnykamy. T͡Si͡a knyha pro realʹni vyklyky maloho biznesu: obmez͡heni bi͡udz͡hety, konkurent͡sii͡u ta poshuk vlasnoho mist͡si͡a na rynku. Vy znaĭdete tut ne prosto porady, a pokrokovi alhorytmy, i͡aki moz͡hna zastosovuvaty vz͡he sʹohodni. Koz͡hen rozdil sponukai͡e do diï, koz͡hna storinka zmushui͡e pereosmyslyty pidkhid do biznesu. Chy moz͡hna vyz͡hyty bez velykoho reklamnoho bi͡udz͡hetu? I͡Ak stvoryty brend, shcho bude hovoryty sam za sebe? Vid humoru do chitkykh struktur - t͡si͡a knyha vede chytacha cherez vsi etapy stvorenni͡a sylʹnoho biznes-obrazu. Vona ne tilʹky pro marketynh, a ĭ pro li͡udeĭ: pokupt͡siv, partneriv, vlasnykiv brendiv.

"People buy from people" is an applied book about marketing and brand creation by Yulia Kolesnik. The author has compiled 15 years of experience working with various industries, markets and business ambitions into a practical guide that will be useful not only for professionals, but also for beginners. This is a rich cocktail of rules, stories and humor, theory and practical algorithms that make complex things clear, logically connected and simply interesting. In this book, you will find many valuable tips on all stages of brand building and marketing. From developing a strategic vision and planning to applying applied tools (such as consumer research, understanding their needs, creating an offer and the features of "life after a brandbook"). This is an exciting and energetic text that will become an entry point into the topic for those who are not familiar with brand building and marketing, as well as add new facets and structure knowledge for all those who want to put them together in a complete picture. About the book Yulia Kolesnik is a brand strategist with extensive experience who knows how to turn a business into a recognizable and successful brand. Her book is a real tool for those who want to build trusting relationships with their clients. Why do some companies become loved, while others remain invisible? In a world where advertising is screaming from everywhere, the best strategy is to be yourself. Yulia Kolesnik reveals the secrets of branding through human relationships: how to build trust, what stories to tell, and what to do so that customers don't just buy, but become loyal supporters. This book is about the real challenges of small businesses: limited budgets, competition, and finding your own place in the market. You will find here not just tips, but step-by-step algorithms that can be applied today. Every section encourages action, every page forces you to rethink your approach to business. Is it possible to survive without a large advertising budget? How do I create a brand that speaks for itself? From humor to clear structures, this book guides the reader through all the stages of creating a strong business image. It's not just about marketing, but also about people: customers, partners, brand owners.