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Uroky emot͡siĭnoho brendynhu vid Grega Hoffmana - kolyshnʹoho marketynhovoho dyrektora Nike <br><br>Pid ĭoho kerivnyt͡stvom vtileni naĭhuchnishi reklamni kampaniï Nike iz Krishtianu Ronaldu, Serenoi͡u Vilʹi͡ams chy Lebronom Dz͡heĭmsom. Proti͡ahom dvadt͡si͡atysemyrichnoï kar"i͡ery Greg Hoffman proĭshov shli͡akh vid staz͡hysta do marketynhovoho dyrektora, sformuvavshy unikalʹnyĭ holos Nike i peretvoryvshy zvychaĭnykh spoz͡hyvachiv na prykhylʹnykiv brendu.<br><br>U sviti, de marketynh vse bilʹshe kerui͡etʹsi͡a danymy, Hoffman vvaz͡hai͡e, shcho v osnovi naĭkrashchoï roboty - li͡udsʹkyĭ zv"i͡azok. Zaproshui͡uchy chytachiv za lashtunky Nike, vin dai͡e uroky zi stvorenni͡a potuz͡hnoho brendu, i͡akyĭ poli͡ubli͡atʹ li͡udy, a shche navchai͡e, i͡ak motyvuvaty komandu prat͡si͡uvaty kreatyvno. Sviĭ metod roboty vin nazyvai͡e "dyzaĭn emot͡siĭ". I ĭoho holovni sekrety rozkryvai͡e u t͡siĭ knyz͡ht͡si.

Emotional branding lessons from Greg Hoffman, former Nike marketing director

Under his leadership, Nike's most high-profile advertising campaigns with Cristiano Ronaldo, Serena Williams or LeBron James are embodied. Over the course of his twenty-seven-year career, Greg Hoffman worked his way up from intern to marketing director, forming Nike's unique voice and turning ordinary consumers into brand supporters.

In a world where marketing is increasingly driven by data, Hoffman believes that human communication is at the heart of the best work. Inviting readers behind the scenes of Nike, he gives lessons on creating a powerful brand that people will love, and also teaches how to motivate the team to work creatively. He calls his method of Work "Emotion design". And his main secrets are revealed in this book.